Built for the drop
The Shopify theme designed for streetwear brands that sell out. Countdown timers. Drop hub. Dark, conversion-first design.
Your brand does drops. Your theme doesn't.
Generic Shopify themes weren't built for scarcity-driven commerce. They don't understand countdowns, drop hubs, or the urgency your customers feel when your drop goes live at 6pm on a Friday.
Dawn is free but looks like every other store. Impulse costs $380 and still needs apps for countdown timers. Prestige is built for luxury, not streetwear.
None of them are built for brands that drop.
DROP changes that.
Everything you need to drop
Drop Countdown
Built-in countdown timer for product drops. Set your time. It's live site-wide. No apps needed.
Drop Hub
A dedicated section showing live, upcoming, and archived drops. Your brand's release calendar.
Dark Hype Aesthetic
Night mode by default. Neon accents. Archivo Black headlines. Looks like the brands your customers follow.
Conversion Engine
Sticky add-to-cart, quick-add, predictive search, cart drawer. Every element drives purchase.
Mobile-First
Designed for the 70%+ of customers shopping on their phone. Fast, smooth, thumb-friendly.
One-Click Customize
Shopify 2.0 sections everywhere. Drag, drop, rebrand. No code needed.
See it in action
A dark, high-contrast storefront that matches the energy of your brand. Every pixel engineered for drops.
Built on Shopify 2.0
Full Online Store 2.0 support
Under 1.5s Load Time
Optimized for Core Web Vitals
100% Mobile Responsive
Designed mobile-first
SS26 Collection
02:14:33
Collab x Midnight
Feb 15, 6PM
FW25 Drop 3
Archived
The Drop Hub
Your brand's release calendar, built right into your store. Show customers what's live, what's coming, and what they missed.
Upcoming drops display countdown timers that build anticipation. Live drops show urgency signals. Archived drops display sold-out status — reinforcing your brand's demand.
Capture waitlist signups for upcoming drops. Turn browsers into buyers before the drop even goes live.
$150
One-time purchase. Free updates. No subscription.
Dawn: Free but generic. Impulse: $380. DROP: $150 — purpose-built for brands that drop.
Frequently Asked Questions
DROP is a premium Shopify theme built specifically for streetwear brands, clothing labels, and any store that sells through limited-release product drops. It includes built-in countdown timers, a drop hub, dark hype aesthetic, and conversion-optimized design.
DROP is built for streetwear brands, clothing brands that do product drops, Gen Z-focused stores, sneaker brands, and any Shopify merchant who sells limited-release products. If your brand creates hype around product releases, DROP is for you.
Yes. DROP is built on Shopify's Online Store 2.0 architecture with full support for sections everywhere, app blocks, and the latest Shopify features. It uses the modern Shopify theme architecture.
Yes. DROP is a one-time purchase of $150 from the Shopify Theme Store. No recurring fees, no subscriptions. You get free updates and ongoing support included.
Absolutely. DROP is fully customizable through Shopify's theme editor. Change colors, fonts, layout options, and more — all without writing a single line of code. The dark aesthetic is the default, but every element is configurable.
No. DROP uses Shopify 2.0 drag-and-drop sections everywhere. You can customize your entire store visually through the theme editor. No code required.