Everything your store needs to drop
Every feature in DROP was designed for one goal: helping streetwear and clothing brands run product drops that sell out. Here's what's inside.
Drop Countdown Timer
Build anticipation. Create urgency. Sell out faster.
Every drop needs a countdown. DROP has one built in — no apps, no extra cost, no bloated code slowing your store down.
Set your drop date and time, and a countdown timer appears across your store. On the homepage, on the product page, in the announcement bar. Your customers know exactly when the drop goes live.
When the timer hits zero, the product automatically becomes available. No manual toggling. No missed launches.
Drop Hub
Your brand's release calendar, built into your store.
The Drop Hub is a dedicated section that organizes your releases into three categories: live drops, upcoming drops, and archived drops.
Upcoming drops display countdown timers and waitlist capture forms. Live drops show urgency indicators and remaining inventory signals. Archived drops display sold-out status — showing your audience that your brand moves product.
It turns your store into a destination, not just a shop. Customers come back to check what's dropping next.
Dark Mode Aesthetic
Night mode by default. Not a toggle — a statement.
DROP ships with a dark, high-contrast design language that matches the aesthetic of the brands your customers follow on Instagram and TikTok.
Neon accent colors pop against the dark background. Archivo Black headings command attention. The entire visual identity says streetwear — not generic ecommerce.
Every color, font, and spacing value is customizable through Shopify's theme editor. But the dark base is what makes DROP feel different from every other theme on the store.
Cinematic Hero Section
Full-height. Full-impact. First impression locked.
Your homepage hero is full viewport height with support for video backgrounds, high-res images, and overlaid text with animated reveals.
The hero section is designed to stop the scroll. Bold typography, strategic CTA placement, and cinematic proportions make your brand look premium from the first pixel.
Works beautifully on both desktop and mobile with responsive scaling that keeps the visual impact regardless of screen size.
Conversion-Optimized Product Page
Sticky add-to-cart. Media gallery. Trust badges. Done.
The product page is engineered to convert. A sticky add-to-cart bar follows the customer as they scroll, so the buy button is always within reach.
The media gallery supports images, video, and 3D models with smooth transitions. Size charts, trust badges, and social proof elements are built in — not bolted on.
Variant selectors, quantity inputs, and the cart experience are all designed to reduce friction between intent and purchase.
Marquee Ticker
Inject energy into every page.
An infinitely scrolling text ticker that reinforces key messages, creates visual momentum, and adds the kinetic energy that streetwear brands are known for.
Fully customizable text, speed, and colors. Use it to announce drops, highlight free shipping thresholds, or display your brand's tagline on repeat.
It's the detail that makes visitors feel like they're on a brand site, not just another Shopify store.
Mobile Experience
Designed for the 70%+ shopping on their phone.
DROP is mobile-first, not mobile-adapted. Every component, every interaction, every layout was designed for small screens first, then scaled up for desktop.
Touch targets are sized for thumbs. Navigation is a smooth drawer. Product images swipe naturally. The cart is a slide-out drawer that doesn't break the browsing flow.
Your Gen Z customers are on their phones. DROP meets them where they are.
Shopify 2.0 Sections & Customization
Drag. Drop. Rebrand. No code.
DROP is built on Shopify's Online Store 2.0 architecture with sections on every page — not just the homepage.
Rearrange sections, add new content blocks, and customize every element through Shopify's visual theme editor. Change colors, swap fonts, adjust spacing — all without touching code.
App blocks let you integrate your favorite Shopify apps directly into sections without editing theme files.
Performance & Speed
Fast stores sell more. Period.
DROP is engineered for speed. Minimal JavaScript, optimized assets, lazy-loaded images, and efficient Liquid rendering keep your store fast.
Target performance: sub-1.5-second load times, passing Core Web Vitals, and green Lighthouse scores across the board.
Every millisecond of load time costs you conversions. DROP is built to keep that number as low as possible.
Announcement Bar with Drop Countdown
Top-of-page urgency on every visit.
The announcement bar doubles as a countdown display. Link it to your next drop and every page of your store shows customers exactly how much time they have.
Fully customizable messaging, colors, and countdown behavior. Dismiss it once, or keep it persistent — your choice.
It's a subtle but powerful conversion tool that keeps your next drop top of mind throughout the shopping experience.
Feature FAQ
Yes. DROP works with every Shopify plan including Basic, Shopify, Advanced, and Plus. It uses standard Shopify 2.0 theme architecture.
There are no product limits imposed by the theme. DROP works with any number of products — from a single-product store to a full catalog.
Yes. DROP supports Shopify 2.0 app blocks, so most modern Shopify apps integrate seamlessly. Popular apps for reviews, email marketing, and analytics all work with DROP.
Yes. While DROP defaults to a dark aesthetic, you can customize all colors through the theme editor. Background colors, accent colors, text colors — everything is configurable.
DROP is the only Shopify theme purpose-built for product drops. Built-in countdown timers, a drop hub section, and a dark hype aesthetic designed for streetwear — features no other theme offers natively.